Why Does eCommerce Need a Data Warehouse in India?

data warehouse

 eCommerce businesses can rise or fall because of their decision-making and forecasting skills. However, when they keep track of the metrics and the KPIs, they tend to determine the results of their recent campaign or product launch. So, what is the right way to analyze the metrics?

The answer is accessing a massive chunk of data. It includes everything from customer data to warehouse inventory records. Although it may seem a time-consuming process, it can be performed with the help of a data warehouse in Bangalore. 

3pl logistics companies in Bangalore use data warehousing to store and process big data and turn raw information into valuable insights for their eCommerce clients. In this blog, we will discuss the problems eCommerce business face and how these large repositories address these problems.

What is Data Warehouse?

The Data warehouse in Bangalore is a centralized repository for storing and aggregating data. It contains information from multiple data sources. This data information is accessible to business intelligence and data analytics workloads. 

The data warehouse includes a BI tool. It mines information from hidden trends, connections, and insights. Then, it is transformed into dashboards, reports, and visualization, which eCommerce can effortlessly comprehend and make the correct decisions.  

For eCommerce businesses, the top warehousing companies in India include the following source of data in their data warehouse:

  • Files
  • CRM systems
  • ERP systems
  • Social Media posts and email campaigns
  • Database tables and databases
  • Analytical tools

eCommerce collects this information from the data warehouse with the help of data integration workflow. In this process, they collect information from several sources and collate it in a single target location. 

Common Data Problems in Every eCommerce Organization

eCommerce organizations, having no access to data warehouses, experience internal misalignment and lack of clarity. For instance, the commercial team gets confused and figures out how a customer is doing because the SaaS tools have different things to say. While one tool gives information about customers being on a free trial. Another says the customer is making a payment. On the other hand, the marketing and sales team are not aligning with the last month’s new business revenue. Having no clear real-time CAC, LTV, MRR, and other crucial KPIs is all because the product and business are not centralized and synced together. Moreover, there is no single source of truth in the organization. 

That is why the 3pl logistics companies in Bangalore are using a data warehouse. It acts as your company’s brain, meaning it can become a single source of data truth for your organization. 

Why Does eCommerce Needs A Data Warehousing Solution?

Consolidating Data At Scale

eCommerce companies always focus on a data-driven approach. However, they struggle to scale their manual data integration operation which helps them to keep up with the growth. With an increase in data volume and the number of systems, its significant to acquire insights from every area of the business effortlessly. 

For this, organizations have to be as agile as possible. This way, they can handle changes and get faster answers to the business immediately.  

Boosting Efficiency And Productivity

Data scientists consider gathering data from the enterprise a daunting manual task. They roughly spend 80 percent of their time preparing and managing data. Automated data pipeline supports data warehouse and provides users with the information required for BI and analytical workloads. This way, they have more time for higher-level revenue-generating activities, including analyzing data and interpreting insights. 

Conclusion

Simply put, choosing one of the top warehousing companies in India with a data warehouse solution helps you transform your business for good. It eliminates the need of roaming from one tab to another to find accurate customer information. Instead, it provides unique, unified metrics and peace of mind by giving easy access to every single customer’s data. 

Also Read: Why are Flexible Warehousing Services in India Always Advantageous?

Source URL: https://bit.ly/3WNgey1

Location: Bengaluru, Karnataka, India

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